Mastering Marketing Agility: Transform Your Marketing Teams and Evolve Your Orga

First, there isn't a single right way to do things, and second, old habits die hard--among both marketers and the change agents driving agility. --Andrew Burrows, Agile Marketing Lead, IBM. First, there isn't a single right way to do things, and second, old habits die hard—among both marketers and the change agents driving agility.

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