The product is a set of 1950 Wheaties Cereal Prize Car Emblems or Badges featuring a Cadillac and Austin logo. These vintage collectibles likely had been offered as prizes with the purchase of the cereal during the 1950s. The emblems would have been intended to be displayed on cars as a way to showcase the winner's vehicle. This item would appeal to collectors of automobilia or vintage automotive memorabilia, particularly those interested in classic car brands like Cadillac and Austin Sunbeam Talbot, Renault, Daimler car badges
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