Delve into the world of marketing with the authoritative text "Principles of Marketing, Global Edition" by Philip Kotler and Gary Armstrong. Published by Pearson Education The Limited in 2015, this comprehensive paperback textbook stands as a guide for students and professionals alike, seeking an in-depth understanding of marketing principles. With 736 pages of rich content, it is an invaluable resource for grasping marketing concepts and theories. Boasting a practical size of 276 mm by 214 mm and a weight of 1430 g, this edition is both portable and thorough. The ISBN 9781292092485 ensures you're getting the correct publication. Whether for academic use or personal growth in the field, this textbook is an essential addition to any marketing enthusiast's library.
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