"Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation" by Calvin Jones and Damian Ryan is a comprehensive textbook published in 2012 by Kogan Page LTD. This paperback book, measuring 233mm in height and 156mm in width, contains 304 pages of valuable insights on digital marketing tactics for businesses. Written in English, this book serves as a valuable resource for students and professionals looking to enhance their understanding of marketing strategies in the dynamic digital world."
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