Banishes Brassy Tones from Blonde Hair: Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX technology for 95% stronger hair Cult favourite purple shampoo: The dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones Keep Blonde Tones Icy & Hair Strong The unique Opti-Plex technology penetrates deep into the hair's core to reconstruct bonds after chemical, styling and environmental damage Banishes Brassy Tones from Blonde Hair: Instantly erases yellow tones & damage from blonde hair, with Opti-PLEX technology for 95% stronger hair* Cult favourite purple shampoo: The dual-force purple shampoo contains our salon-strength purple micro-pigments that instantly knock out brassy tones
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