WTB ST i23 29" 700c Gravel Bike Thru axle 100mmx15mm Front Alloy Disc Wheel New
Inside Rim width 23mm. Outside Rim Width 28mm. Front Hub width 100mm x 15mm Thru Axle. ETRTO RIM SIZE: 23-622. If you wanted to get fancy you could change that to your website URL. Why do you use your own UPC and not the MFG's UPC?.