Thinking about the future is essential for almost all organizations and societies. States, corporations, universities, cities, NGOs and individuals believe they cannot miss the future. But what exactly is the future? It remains a mystery perhaps the greatest mystery, especially because futures are unpredictable and often unknowable, the outcome of many factors, known and unknown. The future is rarely a simple extrapolation from the present. In this important book, John Urry seeks to capture the many efforts that have been made to anticipate, visualize and elaborate the future. This includes examining the methods used to model the future, from those of the RAND Corporation to imagined future worlds in philosophy, literature, art, film, TV and computer games. He shows that futures are.
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