Stiff Records was founded in 1976 by Dave Robinson and Jake Riviera, quickly establishing itself as a defining force in the British music scene. Set against the backdrop of late-1970s Britain, Stiff operated with a cheeky, fiercely independent spirit, utilizing provocative slogans like "The World's Most Flexible Record Label" and the infamous "If It Ain't Stiff, It Ain't Worth a F ".
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