Alfred Leete’s iconic image of Lord Kitchener pointing over the slogan ‘Your Country Needs You’ is a design classic which was widely imitated, for instance in the American designer James Montgomery Flagg’s Uncle Sam poster. James Taylor explores its influence on the propaganda posters of Allied countries in the First World War and beyond, while arguing that, since it originated as a magazine cover and postcard, its direct effect on enlistment was smaller than is commonly believed.
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