1. MADE USING THE FINEST RAW INGREDIENTS - We meticulously research and source the highest quality produce, with 2.5kg of raw ingredients being used for every 1kg of finished product. Made with 80% single-origin, ethically sourced Free Run Chicken and 20% of our signature plant-based blend - it's as pure, fresh, and natural as it gets. 2. FORMULATED & CALIBRATED BY NUTRITIONAL EXPERTS - Our complete grain-free recipe is expertly formulated to contain the optimum balance of essential nutrients. With our signature blend of vegetables, fruits, herbs, spices, and botanicals, Salmon Oil to support a healthy coat as well as Glucosamine and Chondroitin to maintain optimal joint health. 3. COOKED LOW AND SLOW - Our raw ingredients are then slowly cooked on a low heat to lock in freshness, flavour, and the bioavailability of the nutrients – giving your dog the best from every bite. 4. NATURALLY IRRESISTABLE COATING - Finally, we cover our food in our expertly-developed coating made using raw ingredients in their purest form – making Aatu one of the best recipes your dog has ever tasted.