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ESSENTIALS OF DIGITAL MARKETING (GLOBAL MANAGEMENT SERIES) By Kathryn Waite & Rodrigo Perez-vega **BRAND NEW**.
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* An engaging introduction to the essentials of digital marketing; * Examines of the challenges and issues of integrating digital content, measuring performance outcomes and understanding digital analytics; * Contains international case studies to illustrate how digital marketing is being used in various industry settings. Do you know where to start with digital marketing? This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations. It introduces the essential terms, and practices of digital marketing and applies theory to explain the rationale for choosing to use a specific approach in a given context.
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Essentials of Digital Marketing, Kathryn Waite,Author: Kathryn Waite.
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We specialise in high quality textbooks across an enormous variety of subjects. We bring you a vast range of textbooks, rare and collectible books at a great price. Through our work with ACET we have already given hundreds of young people in Africa the vital chance to get an education.
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This book provides beginners and experienced marketers alike with a clear understanding of the fundamental concepts of digital marketing. It covers current trends, tools, and techniques, making it an essential resource for anyone looking to succeed in the digital landscape. .
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Author: Kathryn Waite, Rodrigo Perez Vega. Do you know where to start with digital marketing?. This user-friendly text book provides an engaging introduction to digital marketing to help you understand of the impact of digital channels on marketing operations.
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