First, there isn't a single right way to do things, and second, old habits die hard--among both marketers and the change agents driving agility. --Andrew Burrows, Agile Marketing Lead, IBM. First, there isn't a single right way to do things, and second, old habits die hard—among both marketers and the change agents driving agility.
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Format:-Paperback / softback.
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Publication Date : 2002-03-22. Condition : Very Good. Product Category : Books. Publisher : John Wiley & Sons.
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THIS BOOK, is the playbook for capitalizing on this evolution. You will findzero theory inside this book. It's out of date! And that, my friend, is arecipe for disaster.
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The leading authority on agile marketing shows how to build marketing operations that can pivot freely and yet remain committed to priorities. Order Processing & Cancellation. This book is unused unread and in perfect condition.
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Signed : False. About Suffolk Books. Condition : Very Good.
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First, there isn't a single right way to do things, and second, old habits die hard--among both marketers and the change agents driving agility. --Andrew Burrows, Agile Marketing Lead, IBM. First, there isn't a single right way to do things, and second, old habits die hard—among both marketers and the change agents driving agility.
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