Essentials of Marketing Research, Proctor, Tony, Used; Good Book.
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Dive into the world of marketing research with Tony Proctor's "Essentials of Marketing Research," third edition. This comprehensive textbook is an invaluable resource for students and professionals alike, offering a deep exploration into the subject matter. Published by Pearson Education Limited in 2003, this paperback provides a detailed examination of marketing principles and methodologies.With 24.5cm in height and 19cm in length, the book is a comfortable size for reading at home or on-the-go. At 950g, it's hefty enough to contain all the essential information, yet lightweight for easy portability. Whether you're a young adult or a seasoned manager, this text is geared towards providing insightful knowledge in the areas of business, economics, and management.
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Essentials of Marketing Research by Barry Babin (Paperback, 2018). Very good condition.
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His PhD in Marketing is from Louisiana State University. He began his teaching career at Illinois State University and after completing his degree moved to USF in Tampa. He has been chair of the SMA Doctoral Consortiums in New Orleans, Orlando, and Atlanta.
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Essentials of Marketing Research uses an application-oriented approach to equip students with tools and skills necessary to solve business problems and maximize opportunities. The authors' years of practical market research experience is evidenced thorough their treatment of qualitative research, to their coverage of sample size rules-of-thumb, background literature reviews, and new market research tools and techniques. This latest 6th edition gives students a strong command of market research principles, while being concise enough for cases & other course projects. A continuing case and corresponding data sets included. Available with McGraw-Hill Connect® and SmartBook 2.0.
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Author: Tony Proctor ISBN 10: 0273674005. Title: Essentials of Marketing Research Item Condition: used item in a very good condition. Books will be free of page markings.
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Author: Naresh K Malhotra, David F. Birks, Peter A. Wills ISBN 10: 0273724339. Title: Essentials of Marketing Research Item Condition: used item in a good condition. Publisher: Pearson ISBN 13: 9780273724339.
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