This unique handbook maps the growing field of consumer psychology in its increasingly global context. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. Chapters relate the key consumer concepts to the progressive globalization of markets in which consumers act and consumption takes place.
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ISBN-13: 9781032477084, 978-1032477084. With contributions from over 70 scholars across four continents, the book reflects the cross-cultural and multidisciplinary character of the field. The historical foundations of the discipline and the rise of globalization.
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Author: Frank R. Kardes, Paul P. Herr, Norbert Schwarz ISBN 10: 081535293X. New: New books are in mint condition, normally sourced directly from publishers. Used-Very Good: The book will be clean without any major stains or markings, the spine will be in excellent shape with only minor creasing, no pages will be missing and the cover is likely to be very clean.
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This Handbook contains a unique collection of chapters written by the world's leading researchers in the dynamic field of consumer psychology. Although these researchers are housed in different academic departments (ie. marketing, psychology, advertising, communications) all have the common goal of attaining a better scientific understanding of cognitive, affective, and behavioral responses to products and services, the marketing of these products and services, and societal and ethical concerns associated with marketing processes. Consumer psychology is a discipline at the interface of … read more .
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Children in the twenty-first century Lan Nguyen Chaplin and Paul M. Connell.
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