A formula that lifts up to 9 levels for a pure platinum blonde, even on brown hair. L'Oreal Paris Preference 9L Ultra Platinum No Ammonia Permanent Hair Color Dye. • Leaves hair soft to the touch. • Brass-defying conditioner protects against yellow tones.
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Fresh looking colour. Fresh looking shine. Hair by hair. LUO Color provides an ultra high-shine and luminous looking permanent colour in just 20 minutes. Each LUO Color shade has a special combination of photo-reflective colour molecules to enhance the personality of the hair’s own reflects.
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Hair colourants can cause severe allergic reactions. Read and follow instructions. This product is not intended for use on persons under the age of 16. Temporary "black henna" tattoos may increase your risk of allergy.
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An elegant and refines cool brown with a sophisticated touch of pearlescence Long-lasting luminous colour that offers the latest on-trend fashion shades With vibrant shades, to light and dark hues Enhanced with a hi-shine elixir and unique colour extending conditioner.
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Safety Warning USAGE ADVISORY SAFETY WARNINGS IMPORTANT: HAIRCOLOUR CAN CAUSE AN ALLERGIC REACTION WHICH, IN CERTAIN RARE CASES, MAY BE SERIOUS. THEREFORE, YOU MUST FOLLOW THESE PRECAUTIONS: DO NOT USE IF: You have already had a reaction to a haircolour product.
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Dare to colour with L'Oreal Paris Preference! Formulated with a shine oil enriched with precious flower oils to nourish your hair. Covers 100% of greys. With vibrant shades, to light and dark hues and salon effects like Ombre and Highlights.
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