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Product Description : Covering contemporary design and development issues such as identifying customer needs design for manufacturing prototyping and industrial design this text presents a set of stepbystep product development methodologies aimed at bringing together the marketing design and manufacturing functions of an enterprise Designed for graduate and senior undergraduate business engineering and industrial design courses this book uses integrative methodologies to facilitate problemsolving and decisionmaking among people with different disciplinary perspectives reflecting the current industry trend to perform product design and development in crossfunctional teams
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