"The Art of Selling to the Affluent" by Matt Oechsli is a comprehensive guide on how to effectively market and sell luxury goods to a wealthy audience. Written in English, this book offers valuable insights and strategies specifically tailored for selling high-end products and services. Matt Oechsli's expertise and knowledge in this area make it a valuable resource for businesses looking to target and engage with affluent customers.
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Publisher : Irwin Professional Pub. About Cqsales. Condition : New. © 2025 Cqsales. ISBN : 155623418X.
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The Art of Selling to the Affluent: How to Attract, Service, and Retain Wealthy Customers & Clients for Life by Oechsli, Matt May have limited writing in cover pages. Pages are unmarked. ~ ThriftBooks: Read More, Spend Less
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"Selling to the Affluent" by Thomas J. Stanley is a professional textbook published by McGraw-Hill Education in 1997. This trade paperback book offers insights into the world of marketing and sales, specifically focusing on how to effectively target and engage with affluent customers. With 496 pages, Stanley provides valuable information and strategies for those looking to excel in the realm of business and economics. The book also includes illustrations and is written in English, making it a valuable resource for professionals in the sales and advertising industry.
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Attract and retain affluent customers and clients Much has changed since the original The Art of Selling to the Affluent was published. The financial crisis has affected the affluent as well as the less affluent. This book brings you up to date with today's affluent and helps every salesperson understand what adjustments need to be made in order to successfully attract, service, and retain lifelong affluent customers and clients. Completely updated and revised, it is based on The Oechli Institute's latest 2013 comprehensive research.
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The financial crisis has affected the affluent as well as the less affluent. Put yourself ahead of the competition by knowing how the Great Recession has affected purchasing behavior and where the opportunities are moving forward.
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