Product Description : Describes the demographics, psychology, and buying habits of America's wealthy, tells how to locate the market, and suggests useful sales approaches
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This is a Paper back edition. Shows signs of wear from consistent use. Pages may include limited notes or highlighting. May have remainder marks on outside edges.
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We love to work with you to solve the problem. The book is nice and 100% readable, but the book has visible wear which may include stains, scuffs, scratches, folded edges, sticker glue, torn on front page,highlighting, notes, and worn corners.
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InMarketing to the Affluent, Stanley defines the moneyed population and outlines the traits it takes to reach them.
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If applicable, book's access code, disc, and/or accessories are not included unless otherwise specified.
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This book is a valuable resource for anyone interested in marketing to the affluent. Written by Thomas J. Stanley, it provides insights and strategies for effective advertising and promotion. The trade paperback format is easy to handle and the 336 pages are full of helpful information. The book, published by Mcgraw-Hill Education in 1997, is in English and has an illustrator. It measures 8.7 inches in length, 6 inches in width, and 0.7 inches in height. The weight is 15.5 ounces and it has a number of pages of 336. The genre is business and economics and the topic covers marketing and advertising. This book is a must-have for anyone interested in expanding their knowledge of marketing to the affluent.
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