"The Strategy and Tactics of Pricing" by Thomas Nagle, John Hogan, and Joseph Zale is a comprehensive guide to pricing strategy for businesses. The authors provide insights on how to set prices effectively and efficiently, taking into account various factors such as competition, cost structure, and market dynamics. This book is a valuable resource for managers looking to understand the complexities of pricing and develop effective pricing strategies to improve profitability and market competitiveness.
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making Thomas T. Nagle FIRST EDITION. Softcover in Good Condition Practical in focus and lively in style, this book provides a comprehensive, managerially focused guide to formulating pricing strategy.
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Strategy and Tactics of Pricing : A Guide to Growing More Profitably International Student Edition, Paperback by Müller, Georg; Nagle, Thomas T.; Gruyaert, Evert, ISBN 1032016825, ISBN-13 9781032016825, Brand New, Free shipping in the US The Strategy and Tactics of Pricing is the most well-established and influential strategic pricing text available, relied on by practitioners and students globally as a core guide for value-based pricing.
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Exact ISBN match. Immediate shipping. No funny business. Pics available upon request.
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Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version) (2nd Edition) by Thomas T. Nagle; Reed K. Holden Pages are clean and are not marred by notes or folds of any kind. ~ ThriftBooks: Read More, Spend Less
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Make pricing theory relative—Updated Examples of Pricing. Helping connect pricing theory to what students are familiar with, this edition includes updated examples with more topical illustrations of current pricing challenges such as.
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Author:Holden, Reed. Book Binding:Paperback / softback. Strategy and Tactics of Pricing: A Guide to Profitable Decision Making (College Version): United States Edition. For senior/MBA-level course in Pricing Strategy or Managerial Economics.
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