By Gannon, Martin J.; Pillai, Rajnandini K.
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Author: Marieke de Mooij ISBN 10: 0803959702. Title: Global Marketing and Advertising: Understanding Cultural Paradox Item Condition: used item in a very good condition. Binding: Paperback Language: english.
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Title: Riding the Waves of Culture: Understanding Diversity in Global B Item Condition: used item in a very good condition. Binding: Paperback Language: english. Publisher: Nicholas Brealey International ISBN 13: 9781904838388.
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This is A Good Condition Used Book.
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Understanding Global Cultures, Martin J. Gannon,Author: Martin J. Gannon.
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In the fully updated Sixth Edition of Understanding Global Cultures: Metaphorical Journeys Through 34 Nations, Clusters of Nations, Continents, and Diversity, authors Martin J. Gannon and Rajnandini Pillai present the cultural metaphor as a method for understanding the cultural mindsets of individual nations, clusters of nations, continents, and diversity in each nation. A cultural metaphor is any activity, phenomenon, or institution that members of a given culture consider important and with which they identify emotionally and/or cognitively, such as the Japanese garden and American football.
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