Title: Global Marketing and Advertising: Understanding Cultural Paradox Item Condition: used item in a very good condition. Binding: Paperback Language: english. Will be clean, not soiled or stained.
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By Gannon, Martin J.; Pillai, Rajnandini (Raj) K.
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UNDERSTANDING GLOBAL CULTURES: METAPHORICAL JOURNEYS THROUGH 34 NATIONS, CLUSTERS OF NATIONS, CONTINENTS, AND DIVERSITY By Martin J. Gannon & Rajnandini K. Pillai **Mint Condition**.
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Authors: Gannon, Martin J. Condition: Very Good. Edition: Second. Pages: 488. Publish Date: 17/01/2001.
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Publisher: Nicholas Brealey Publishing ISBN 13: 9781857880335. Binding: Paperback Language: english. Books will be free of page markings. Will be clean, not soiled or stained.
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ISBN-13: 9780745635583, 978-0745635583. Understanding Cultural Globalization is a comprehensive and highly accessible introduction to the critical debates surrounding cultural globalization. Paul Hopper leads the reader through the varied issues associated with globalization and culture, including deterritorialization, cosmopolitanism, cultural hybridization and homogenization, as well as claims that aspects of globalization are provoking cultural resistance.
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By Gannon, Martin J.
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