Blue Ocean Strategy presents a systematic approach to making the competition irrelevant and outlines principles and tools any organization can use to create and capture their own blue oceans. This expanded edition includes: a new preface by the authors: "Help!
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W. Chan Kim and Renée Mauborgne are Professors of Strategy at INSEAD and Codirectors of the INSEAD Blue Ocean Strategy Institute. They are the authors of the recently released USA Today bestseller, Beyond Disruption: Innovate and Achieve Growth without Displacing Industries, Companies, or Jobs; the over 4-million copy global bestseller Blue Ocean Strategy, which is recognized as one of the most iconic and impactful strategy books ever written; and The New York Times and #1 Wall Street Journal bestseller, Blue Ocean Shift. Blue Ocean Strategy is being published in a record-breaking 49 languages and is a bestseller across five continents. In 2023, on its 100th anniversary, HBR honored Kim and Mauborgne as two of its four most influential authors for their contribution to management research.
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Recognized as one of the most iconic and impactful strategy books ever written,BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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Very good condition slight signs of wear. Hardback
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"Blue Ocean Strategy" by Renee A. Mauborgne is a paperback book written in English. The book presents a unique business strategy called "blue ocean" that aims to create uncontested market space by developing products or services that are entirely new and different from those offered by competitors. Mauborgne's ideas have been influential in the business world, making this book a valuable resource for individuals looking to differentiate themselves and create innovative solutions in their industry.
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Author:Mauborgne, Renée A. A strategy classic. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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Consider this your guide to creating uncontested market space—and making the competition irrelevant. Recognized as one of the most iconic and impactful strategy books ever written,BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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