The Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne is a business book published by Harvard Business Review Press in 2005. It explores how to create uncontested market space and make the competition irrelevant through strategic planning and leadership. The book is illustrated and written in English, making it accessible to a wide audience interested in business and economics. With 256 pages, this hardcover book provides insights into marketing, management, and international business strategies, making it a valuable resource for professionals and business leaders looking to differentiate themselves in the market.
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The book is well-maintained and in great condition with minimal signs of wear on the cover and pages. There may be slight creases or markings, but no tears or missing pages. The binding is tight and secure, with all clean pages with no underlining, highlighting, or margin notes.
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ISBN-13: 9781647829674, 978-1647829674. The two landmark books, Blue Ocean Strategy and Beyond Disruption, that together challenge everything you thought you knew about winning the future. Blue Ocean Strategy + Beyond Disruption Collection (2 Books) Author(s): W. Chan Kim, Renee A. Mauborgne.
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Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant. We have a professional support team to assist you with your order. Carefully crafted by Kepa Design.
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ISBN-13: 9781625274496, 978-1625274496. A strategy classic. Recognized as one of the most iconic and impactful strategy books ever written, BLUE OCEAN STRATEGY, now updated with fresh content from the authors, argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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Recognized as one of the most iconic and impactful strategy books ever written BLUE OCEAN STRATEGY now updated with fresh content from the authors argues that cutthroat competition results in nothing but a bloody red ocean of rivals fighting over a shrinking profit pool.
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